HELLO, CLIENT NAME!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

It all begins with an idea.
Maybe you want to launch a business.
It all begins with an idea.

Modern house with wooden and stone exterior nestled on a grassy hill with snow-capped mountains in the background under a cloudy sky.

Scenic view of a large, turquoise lake surrounded by green hills and distant mountains under a cloudy sky.

Modern wooden house with a unique roofline, surrounded by tall grasses and a large green bush, with mountains in the background under a light blue sky.

MESSAGING EMPHASIS

Adjective
Adjective

TAGLINE

Take a minute to write an introduction that is short, sweet, and to the point.

A scenic view of mountains, a lake, and green hills under a cloudy sky.

A modern wooden house surrounded by tall grass and trees, with mountains in the background.

Moodboard

A modern wooden house with a metal roof situated in a grassy field, overlooking a body of water with mountains in the background during sunset or dawn.

A modern wooden house with varying roof heights, surrounded by tall grass and a few trees, with mountains in the background under an overcast sky.

Scenic view of snow-capped mountains in the background with rolling green and brown hills in the foreground, featuring a modern building on the hillside.

FONTS

Header 1

Header 2

Header 3

Body copy

Font name goes here

COLORS

#

BRAND CONCEPT

PRIMARY WORDMARK LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.